The Coffee Bean & Tea Leaf Features Beautiful New Packaging To Represent Its Global Influences
Specialty coffee and tea retailer introduces new look that
creates a passport to its international variety of beverages
LOS ANGELES - November 15, 2005 - The Coffee Bean & Tea Leaf®, Los Angeles-based specialty coffee and tea retailer, is unveiling a beautiful new look for the retail packaging of their whole-bean coffees and loose-leaf teas. This brand design change introduces customers to rich, visually engaging labels showing the many global origins of the various products as well as adding informative text for the full enjoyment of each beverage. The rollout of the new coffee bag designs begins with new packaging for "The Holiday Blend" this month and continues until mid-2006.
The Coffee Bean & Tea Leaf® commissioned the California-based branding and interface design firm Zaudhaus to create the distinct appearance of the packaging, which represents the first re-design in five years. Jessie McAnulty, an Emmy-award winning designer, artist and illustrator produced the beautiful look for the new packaging, which include vibrant watercolor illustrations representing globally recognized icons that evoke the origin of each product: majestic mountains for the Jamaican Blue Mountain variety; a quaint sidewalk scene in front of the Eiffel Tower for the French Roast; a graceful macaw for the Brazil Cerrado. An easy-to-read flavor scale, which allows customers to quickly tell if a particular coffee is a "Light Roast" or "Dark Roast" or in-between, was added to the front of each package.
In addition to the alluring visuals, the label's text has been updated to include more exact language for grinding and brewing the coffee. The new design also incorporates tasting notes, such as "Deep aroma with a thick body and sweet malty flavor" for the Sumatra Mandheling variety. After the introduction of "The Holiday Blend" in November, the rest of the whole-bean coffee packaging will rollout gradually over the next six months.
The Coffee Bean & Tea Leaf® has also updated the packaging of its loose-leaf teas. Normally packaged in cylindrical tins, the teas will now be re-introduced in slender rectangular tins, also designed by Zaudhaus, similar to the ones already in use for The Coffee Bean & Tea Leaf's many varieties of tea-bag teas. This transition will occur during the first quarter of 2006.
The rollout timetable has been set so that all new The Coffee Bean & Tea Leaf® packaging will be completed by mid-2006. Of course, all these changes are just aesthetic; the same superior-quality coffees and teas from around the world are still inside each new package.
About Zaudhaus
Zaudhaus is a branding and interface design firm that helps a wide range of businesses launch new products and revitalize brand experiences. The company's expertise ranges from defining new brand images to designing packaging to developing Web-based content inventory and sales management systems. Zaudhaus has offices in San Francisco and Venice, CA. For more information, visit www.zaudhaus.com.
About The Coffee Bean & Tea Leaf®
Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately held chain of specialty coffee and tea stores in the United States. With a reputation for excellence, the company is a leader in product innovations, having developed the original Ice Blended®. The Coffee Bean & Tea Leaf serves more than 100 million coffee and tea beverages annually worldwide. Providing the highest quality coffees and teas for forty years, The Coffee Bean & Tea Leaf currently has more than 315 stores in California, Arizona, Nevada, Singapore, Malaysia, Korea, Brunei, Indonesia, UAE, Israel, Australia, China, Kuwait, Egypt, Qatar, and the Philippines and continues to expand both domestically and internationally. For more information, visit www.coffeebean.com.
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