The Coffee Bean & Tea Leaf Takes Ice-Blended Drinks To The Extreme This Summer
Customers can get an extra caffeine boost by telling their baristas to "Extreme It!";
there are also great new flavors and old favorites to enjoy all summer long.
LOS ANGELES (APRIL 21, 2006) - The Coffee Bean & Tea Leaf , Los Angeles-based specialty coffee and tea retailer, is taking summer's favorite blended coffee drinks to the extreme! Beginning May 3, 2006, customers can opt to "extreme that drink" with any coffee-based Ice Blended®, giving the beverage twice the amount of caffeine and flavor than in regular iced java drinks. This new Extreme It! option gives customers more of what they love As an add-on, this wake up call for the taste buds is only 40 cents extra until August 29, 2006. In addition to the Extreme It! summer promotion, The Coffee Bean & Tea Leaf is bringing back two customer-favorites including the Dulce de Leche Ice Blended® and Banana Caramel Ice Blended® as well as introducing the Honeydew Ice Blended® and Limited Edition Honeydew Oolong Tea.
"We're all about customizing drinks for our customers, and this summer we're seeing just how far we can take them with the new Extreme It! concept," said Tami Clark, vice president of marketing & strategic alliances for The Coffee Bean & Tea Leaf®. "The Extreme It! promotion applies to all the coffee-based Ice Blended drinks."
The Coffee Bean & Tea Leaf is bringing back the favorite Dulce de Leche Ice Blended®. This complex but smooth drink combines nonfat milk, ice and a special Dulce de Leche powder, and is blended with a caramel drizzle.. When customers ask to Extreme it! this already rich and decadent drink soars to new, delicious heights.
In addition to the Dulce de Leche, the Banana Caramel Ice Blended® is another "back by popular demand" drink. It's one of the all-time best-selling non-coffee Ice Blended drinks at The Coffee Bean & Tea Leaf®. This favorite combines banana juice, French Deluxe™ vanilla powder, caramel and ice into a creamy drink, which is topped with whipped cream and a swirl of caramel.
As the creators of the Original Ice Blended® coffee drink that set off an unprecedented worldwide demand for such refreshing blended drinks, The Coffee Bean & Tea Leaf® has regularly introduced new flavors. This summer is no exception. On June 28 the new, light and refreshing Honeydew Ice Blended® drink will be released. With an amazingly true taste of fresh honeydew melon, this is the perfect flavor to finish off the summer. In addition, a new Limited Edition Honeydew Oolong Tea will be sold as a brewed tea and in retail tea bags ($7.95).
The limited-edition Ice Blended® drinks are available in 12-ounce, 16-ounce and 24-ounce serving sizes for $3.50, $4.25, and $5.25 respectively. The Extreme It! option is just 40 cents extra with a coffee-based Ice Blended drink. New and limited-edition flavors will be available at all U.S. locations through August 29, 2006.
About The Coffee Bean & Tea Leaf®
Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately held chain of specialty coffee and tea stores in the United States. With a reputation for excellence, the company is a leader in product innovations, having developed the original Ice Blended®. The Coffee Bean & Tea Leaf serves more than 100 million coffee and tea beverages annually worldwide. Providing the highest quality coffees and teas for forty years, The Coffee Bean & Tea Leaf currently has 393 stores in California, Arizona, Nevada, Hawaii, Singapore, Malaysia, Korea, Brunei, Indonesia, UAE, Israel, Australia, China, Kuwait, Egypt, Qatar, and the Philippines and continues to expand both domestically and internationally. 243 of the stores are company owned; 190 are domestic. For more information, visit www.coffeebean.com.
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