The Coffee Bean & Tea Leaf Keeps Kids Cool This Summer With Hot Line Of Non-Caffeinated Iced Beverages
Specialty coffee and tea retailer offers caffeine-free Ice Blended® drinks to quench kids' thirst
LOS ANGELES (JUNE XX, 2006) - The Coffee Bean & Tea Leaf , Los Angeles-based specialty coffee and tea retailer, offers kids and kids-at-heart refreshing caffeine-free versions of the company's signature Ice Blended® drinks. With the summer Ice Blended® promotion currently underway, The Coffee Bean & Tea Leaf lets kids know that the Ice Blended® can be enjoyed by everyone - and not just adults - with caffeine-free alternatives of some of the company's most popular drinks including the limited edition Banana Caramel Ice Blended® and new Honeydew Ice Blended®, as well as permanent menu items Malibu Dream Ice Blended®, Pure Chocolate Ice Blended® and Pure Vanilla Ice Blended®.
"We pride ourselves in providing delicious and refreshing beverage options for all of our customers to enjoy - and that include kids, too!" said Tami Clark, vice president of marketing & strategic alliances for The Coffee Bean & Tea Leaf®. "The Ice Blended is a summer favorite and we're pleased that the entire family can enjoy a taste of summer bliss with our variety of thirst-quenching beverages."
Introduced during last summer's beverage promotion, the Banana Caramel Ice Blended® is a "back by popular demand" drink that satisfies your sweet tooth. It's one of the all-time best-selling non-coffee Ice Blended drinks at The Coffee Bean & Tea Leaf® that combines banana juice, French Deluxe™ vanilla powder, caramel and ice into a creamy drink, which is topped with whipped cream and a swirl of caramel.
Universal favorites among customers, The Coffee Bean & Tea Leaf® offers non-caffeinated versions of their mocha- and vanilla-flavored iced beverages with the Pure Chocolate Ice Blended® and Pure Vanilla Ice Blended®. Each drink is comprised of The Coffee Bean & Tea Leaf® exclusive coffee extract, non-fat milk, and your choice of the company's proprietary powders - French Deluxe Vanilla™ or Special Dutch Chocolate™ - that are then blended together and topped with a swirl of whip cream.
The Malibu Dream Ice Blended® has been on the menu board for years and here's why. This dreamy delight consists of fresh strawberry and banana juice that is then blended with French Deluxe Vanilla™, non-fat milk, and ice to create a refreshing treat for those long summer days.
And for the calorie-conscious parent, The Coffee Bean & Tea Leaf® reminds its store visitors that their favorite drink is also available in a "lite" version by switching to the company's proprietary fat free/ no sugar added versions of French Deluxe Vanilla™ and Special Dutch Chocolate™ used in a variety of drinks.
As the creators of the Original Ice Blended® coffee drink that set off an unprecedented worldwide demand for such refreshing blended drinks, The Coffee Bean & Tea Leaf® has regularly introduced new flavors. This summer is no exception. On June 28 the new, light and refreshing Honeydew Ice Blended® drink will be released. With an amazingly true taste of fresh honeydew melon, this is the perfect flavor to finish off the summer.
These caffeine-free Ice Blended® drinks are available in 12-ounce, 16-ounce and 24-ounce serving sizes for $3.50, $4.25, and $5.25 respectively. New and limited-edition flavors will be available at all U.S. locations through August 29, 2006.
About The Coffee Bean & Tea Leaf®
Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately held chain of specialty coffee and tea stores in the United States. With a reputation for excellence, the company is a leader in product innovations, having developed the original Ice Blended®. The Coffee Bean & Tea Leaf serves more than 100 million coffee and tea beverages annually worldwide. Providing the highest quality coffees and teas for forty years, The Coffee Bean & Tea Leaf currently has 393 stores in California, Arizona, Nevada, Hawaii, Singapore, Malaysia, Korea, Brunei, Indonesia, UAE, Israel, Australia, China, Kuwait, Egypt, Qatar, and the Philippines and continues to expand both domestically and internationally. 243 of the stores are company owned; 190 are domestic. For more information, visit www.coffeebean.com.
|