The Coffee Bean & Tea Leaf® Introduces New Icy Cool Ice Blended® Drinks for Summer 2007
LOS ANGELES – May 2, 2007 – Your social network just got cooler with the new summer Ice Blended® drinks from The Coffee Bean & Tea Leaf®, Los Angeles-based specialty coffee and tea retailer. The popular coffee and tea retailer is launching two new Ice Blended® drinks exclusively for summer 2007.
The creators of The Original Ice Blended® coffee drink, which set off a worldwide demand for refreshing blended concoctions, have introduced the Mocha Mudslide Ice Blended® drink and Espresso Mint Chip Ice Blended® drink. Each new beverage flavor will be available at all U.S. locations starting May 2 and will be available for a limited time through August 28, 2007.
These much anticipated Ice Blended® delights are available in 12-ounce, 16-ounce and 24-ounce serving sizes for $3.60, $4.50 and $5.50 respectively. So, plan an afternoon and blend with your friends this summer as you enjoy these new unique specialty summer drinks.
“We are really excited over these new drinks because they appeal to both chocolate and vanilla lovers,” said Chas Hermann, senior vice president of marketing & strategic alliances for The Coffee Bean & Tea Leaf®. “These are perfect refreshing drinks when getting together with friends and to enjoy this summer any where and any time.”
• The Mocha Mudslide Ice Blended® drink is based on The Coffee Bean & Tea Leaf® mudslide powder, which has flavors of coffee, cream, and chocolate. It is blended with The Coffee Bean & Tea Leaf®coffee/milk extract mix, nonfat milk, ice and a chocolate swirl around the cup. It is then topped off with whipped cream and a zigzag of chocolate.
• Minty fresh, the Espresso Mint Chip Ice Blended® drink is made with The Coffee Bean & Tea Leaf® French Deluxe™ vanilla powder, peppermint sauce, chocolate covered espresso beans, and The Coffee Bean & Tea Leaf® coffee/milk extract topped off with whip cream.
About The Coffee Bean & Tea Leaf®:
Founded in 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held chain of specialty coffee and tea stores in the United States. With a reputation for excellence, the company is a leader in product innovations, having developed the original Ice Blended® beverage. Providing the highest quality coffees and teas for forty four years, The Coffee Bean & Tea Leaf® currently has more than 520 stores, 275 of which are company owned and 245 are franchised. These stores blanket the world in markets such as California, Arizona, Nevada, Singapore, Malaysia, Korea, Brunei, Indonesia, UAE, Israel, Australia, China, Kuwait, Egypt, Qatar, and the Philippines and continue to expand both domestically and internationally. For address, store information and hours, visit WWW.COFFEEBEAN.COM.
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